Long-Range Forecasting, 2nd. Ed

LONG-RANGE FORECASTING, 2nd. ed., 1985

Posted: 14 Feb 2005 Last revised: 31 Dec 2011

See all articles by J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Date Written: August 11, 2010

Abstract

Long-Range Forecasting, 2nd. ed, is based heavily on empirical studies and demonstrated many useful forecasting techniques to attain higher levels of accuracy. The book incorporates supportive answers when wondering which forecasting method is best to use in give situations, or the advantages or disadvantages for each method. Research areas covered in the book include: economics, sociology, psychology, transportation, education and management, with references to medicine, weather, and techonology.

The book explains, in clear detail: How to structure a forecasting problem, the strengths and weaknesses of the available forecasting methods, how to evaluate forecasting systems, how to get a new forecasting method accepted by your users, how managers should use forecasts, ideas for future research - with suggestions on the kind of research that will have the biggest payoff.

Keywords: Forecasting, Long-Range Forecasting

Suggested Citation

Armstrong, J. Scott, Long-Range Forecasting, 2nd. Ed (August 11, 2010). LONG-RANGE FORECASTING, 2nd. ed., 1985 . Available at SSRN: https://ssrn.com/abstract=666990

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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