Download This PaperReview of Mail and Telephone Surveys
3 Pages Posted: 16 Feb 2005 Last revised: 31 Dec 2011
Abstract
This review gives a description of the content of Dillman's book. It goes on to describe the flaws not only to alert the reader but also in the hope that Dillman will write a new edition to overcome these problems. He could convert a gold book into an excellent one.
Keywords: Surveys, market research, Deillman, Mail and Telephone surveys
Suggested Citation: Suggested Citation
Armstrong, J. Scott, Review of Mail and Telephone Surveys. Journal of Business, Vol. 54, No. 4, pp. 622-625. Available at SSRN: https://ssrn.com/abstract=667184
J. Scott Armstrong (Contact Author)
University of Pennsylvania - Marketing Department ( email )
700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)
HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm
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