Review of Mail and Telephone Surveys

3 Pages Posted: 16 Feb 2005 Last revised: 31 Dec 2011

See all articles by J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Abstract

This review gives a description of the content of Dillman's book. It goes on to describe the flaws not only to alert the reader but also in the hope that Dillman will write a new edition to overcome these problems. He could convert a gold book into an excellent one.

Keywords: Surveys, market research, Deillman, Mail and Telephone surveys

Suggested Citation

Armstrong, J. Scott, Review of Mail and Telephone Surveys. Journal of Business, Vol. 54, No. 4, pp. 622-625, Available at SSRN: https://ssrn.com/abstract=667184

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

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Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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