Monetary Incentives in Mail Surveys

Public Opinion Quarterly, Vol. 39, pp. 111-116, 1975

5 Pages Posted: 15 Feb 2005 Last revised: 31 Dec 2011

See all articles by J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Abstract

Eighteen empirical studies from fourteen different researchers provide evidence that prepaid monetary incentives have a strong positive impact on the response rate in mail surveys. One of these studies is described here and an attempt is made to generalize from all eighteen about the relationship between size of incentives and reduction in nonresponse. These generalizations should be of value for the design of mail survey studies.

Keywords: Incentive, survey, mail surveys, effective

Suggested Citation

Armstrong, J. Scott, Monetary Incentives in Mail Surveys. Public Opinion Quarterly, Vol. 39, pp. 111-116, 1975. Available at SSRN: https://ssrn.com/abstract=667185

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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