Incentives for Developing and Communicating Principles: A Reply

Interfaces, Vol. 33, No. 8, pp. 109-111

6 Pages Posted: 17 Feb 2005 Last revised: 31 Dec 2011

See all articles by J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Abstract

The commentators raised many interesting ideas in response to Armstrong and Pagell (2003), from which one general theme emerges: The commentators claim that management science lacks the incentives to encourage efforts to develop and communicate grounded principles. As a result, academics often conduct their research as an intellectual exercise with little concern as to whether their findings might eventually be of any practical use.

Keywords: Communication, management science, management, academics

Suggested Citation

Armstrong, J. Scott, Incentives for Developing and Communicating Principles: A Reply. Interfaces, Vol. 33, No. 8, pp. 109-111. Available at SSRN: https://ssrn.com/abstract=668127

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
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Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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