Advocacy as a Scientific Strategy: The Mitroff Myth

Academy of Management Review, Vol. 5, pp. 509-511, 1980

4 Pages Posted: 8 Mar 2005 Last revised: 31 Dec 2011

See all articles by J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Abstract

A committee created a fictitious author, Ian Mitroff, who published a paper that violated scientific guidelines. The Mitroff paper recommended an advocacy strategy for scientific research; it said that scientists should vigorously defend their initial hypothesis. I use the advocacy strategy to scientifically prove that Mitroff does not exist.

Keywords: Management science, scientific strategy, Ian Mitroff, research

Suggested Citation

Armstrong, J. Scott, Advocacy as a Scientific Strategy: The Mitroff Myth. Academy of Management Review, Vol. 5, pp. 509-511, 1980. Available at SSRN: https://ssrn.com/abstract=676105

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
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Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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