Review of Paul Blumberg, the Predatory Society: Deception in the American Marketplace New York

Journal of Marketing, pp. 127-128, October 1990

2 Pages Posted: 8 Dec 2005 Last revised: 23 Jul 2008

See all articles by J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Abstract

The Predatory Society examines the inadequacies of marketing and the free market system. It is written by a sociologist. I think that, in general, sociologists are biased against marketing people. The bias runs like this: Sociologists believe that consenting adults should be allowed to enter into agreements without state interference. However, if those agreements involve legal transactions with money, the freedom of the consenting adults should be abridged for the protection of those adults. An elite should decide how much freedom is in the interests of these people. Translated into marketers' terms, the argument is that the state should regulate the behavior of adult buyers and sellers because the former are honest but incompetent and the latter are often dishonest. Blumberg lives up to some of my expectations, but he is also aware of the arguments favoring the free market.

Keywords: Paul Blumberg, free market, marketing, social responsibility, management

Suggested Citation

Armstrong, J. Scott, Review of Paul Blumberg, the Predatory Society: Deception in the American Marketplace New York. Journal of Marketing, pp. 127-128, October 1990. Available at SSRN: https://ssrn.com/abstract=676115

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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