Book Review of No Contest: The Case Against Competition by Alfie Kohn Boston: Houghton Mifflin, 1986

Journal of Marketing, October 1988

3 Pages Posted: 4 Apr 2005 Last revised: 26 Jul 2008

See all articles by J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Abstract

No Contest is a useful book. It summarizes a large body of empirical evidence on competition and does so relatively accurately. Though some bias is present, it does not seem to have a significant effect on the conclusions. This summary of the research should cause us to reconsider the frequent use of the competitive model in our work as marketers, marketing educators, and marketing planners. Until we can produce evidence favoring the use of competition in marketing or related situations, we should be aware that many marketing prescriptions may be based on false premises about the value of competition. These assumptions may lead us to make poor decisions about how to do marketing and how to teach it.

Keywords: Alfie Kohn, competition, marketing

Suggested Citation

Armstrong, J. Scott, Book Review of No Contest: The Case Against Competition by Alfie Kohn Boston: Houghton Mifflin, 1986. Journal of Marketing, October 1988. Available at SSRN: https://ssrn.com/abstract=680701

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

Register to save articles to
your library

Register

Paper statistics

Downloads
25
Abstract Views
719
PlumX Metrics