Review of Peter W. Huber, Liability: The Legal Revolution and its Consequences, New York: Basic Books, Inc., 1988

Journal of Marketing, Vol. 54, pp. 117-118, July 1990

2 Pages Posted: 5 Apr 2005 Last revised: 30 Dec 2011

See all articles by J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Abstract

This book is exciting and well written. It provides fascinating details for the preceding arguments. The organization of the book follows the reasoning outlined here. The content is shown by a sampling of the chapter titles: "The Death of Contract," "A Search for New Rules," "Knowledge of the Law Is No Excuse," "Sentence Without Verdict," "Insurance in Retreat," "What Is Deterred?," and "Choosing Safety." These chapter titles also illustrate the forceful style of writing. My complaints are minor: the documentation could be better and the index is not great. But, hey, we are talking about a new revolution! Some U.S. firms are going to use neocontractual insurance schemes and they are going to earn much profit from this strategy.

Keywords: product liability, Peter, W. Huber, legal, consumer product

Suggested Citation

Armstrong, J. Scott, Review of Peter W. Huber, Liability: The Legal Revolution and its Consequences, New York: Basic Books, Inc., 1988. Journal of Marketing, Vol. 54, pp. 117-118, July 1990. Available at SSRN: https://ssrn.com/abstract=685022

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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