Review of Stanley Milgram, Obedience to Authority, New York: Harper & Row, Publishers, 1974

Journal of Marketing, Vol. 39, p. 125, July 1975

Posted: 5 Apr 2005 Last revised: 30 Jul 2008

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Abstract

Milgram thinks that he has written a great book. The reviewer agrees. In addition to providing a comprehensive summary and interpretation of his earlier studies, he reports on studies that he has not published previously. An excellent survey is provided of relevant studies on obedience done by others, and the work is related very nicely to various real life situations, for example, the My Lai Massacre. The various ethical issues that arose after publication of Milgram's first papers are also discussed. Finally, Milgram knows how to write.

The reviewer urges you to burn Chapter l from your favorite marketing text and begin anew in the study of social irresponsibility in marketing.

Keywords: marketing, social irresponsibility, management, Stanley Milgram

Suggested Citation

Armstrong, J. Scott, Review of Stanley Milgram, Obedience to Authority, New York: Harper & Row, Publishers, 1974. Journal of Marketing, Vol. 39, p. 125, July 1975. Available at SSRN: https://ssrn.com/abstract=685041

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
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Philadelphia, PA 19104-6340
United States
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215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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