Bancassurance in India: Who is Tying the Knot and Why
36 Pages Posted: 6 May 2005
Date Written: May 3, 2005
Why do banks and insurance companies get into bancassurance? Little has been studied of this phenomenon in emerging markets. Bancassurance in India has taken a flying start. Economies of scale and scope make such an alliance attractive for both parties. We examine the factors behind bancassurance by examining the developments and performing quantitative tests.
Keywords: Bancassurance, banking, insurance, deregulation, India
JEL Classification: G2, G22
Suggested Citation: Suggested Citation