A Model of the Impact of Mission Rationale, Content, Process and Alignment on Firm Performance

Management Decision, Vol. 39, Nos. 1 and 2, pp. 19-35, 2001

17 Pages Posted: 10 May 2005  

Christopher K. Bart

McMaster University - Michael G. DeGroote School of Business

Nick Bontis

McMaster University - Michael G. DeGroote School of Business; McMaster University

Simon Taggar

Wilfrid Laurier University

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Abstract

A relationship between mission and organizational performance was modeled by drawing on previous research. The model was tested with data from 83 large Canadian and US organizations. We found that mission statements can affect financial performance, howevre, not as one might have anticipated initially. Several mediating elements were observed to exsist. For instance, "commitment to the mission" and the "degree to which and organization aligns its internal structure, policies and procedures with its mission" were both found to be positively associated with "employee behaviour". It was this later variable whch was observed, in turn, to have the most direct relationship with financial performance.

Keywords: Vision, Commitment, Alignment, Company performance

Suggested Citation

Bart, Christopher K. and Bontis, Nick and Taggar, Simon, A Model of the Impact of Mission Rationale, Content, Process and Alignment on Firm Performance. Management Decision, Vol. 39, Nos. 1 and 2, pp. 19-35, 2001. Available at SSRN: https://ssrn.com/abstract=716361

Christopher K. Bart (Contact Author)

McMaster University - Michael G. DeGroote School of Business ( email )

1280 Main Street West
Hamilton, Ontario L8S 4M4
Canada

Nick Bontis

McMaster University - Michael G. DeGroote School of Business ( email )

1280 Main Street West
MGD #207
Hamilton, Ontario L8S 4M4
Canada
905-525-9140 (Phone)

HOME PAGE: http://www.bontis.com

McMaster University ( email )

1280 Main Street West
MGD #207
Hamilton, Ontario L8S 4M4
Canada
905-525-9140 (Phone)

HOME PAGE: http://www.bontis.com

Simon Taggar

Wilfrid Laurier University ( email )

75 University Ave W
Waterloo, Ontario N2L 3C5
Canada

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