Economics of Trust in the Information Economy: Issues of Identity, Privacy and Security

17 Pages Posted: 11 Jan 2009 Last revised: 4 Dec 2015

See all articles by Gerardo A. Guerra

Gerardo A. Guerra

University of Oxford - Department of Economics

Daniel John Zizzo

University of Queensland - School of Economics

William H. Dutton

University of Southern California; GCSCC Computer Science University of Oxford

Malcolm Peltu

Oxford Internet Institute

Date Written: April 1, 2003

Abstract

This paper discusses some of the major issues surrounding trust in e-commerce, by first defining the concept of trust before identifying and examining some trust-enhancing strategies, products and services and their impacts. The conclusion uses this review to highlight key future research priorities aimed at gaining theoretical and practical insights into how the needs of consumers, citizens, business, government and other stakeholders can be taken into account in a balanced way when developing a strategy for building trust in electronic markets.

Keywords: trust, e-commerce, commerce, internet, electronic markets

Suggested Citation

Guerra, Gerardo A. and Zizzo, Daniel John and Dutton, William H. and Peltu, Malcolm, Economics of Trust in the Information Economy: Issues of Identity, Privacy and Security (April 1, 2003). OECD Information Security and Privacy Working Paper No. JT00142557, OII Research Report No. 1, Available at SSRN: https://ssrn.com/abstract=723201 or http://dx.doi.org/10.2139/ssrn.723201

Gerardo A. Guerra

University of Oxford - Department of Economics ( email )

BREB Unit
Manor Road Building, Manor Road
Oxford OX1 3UQ
United Kingdom

Daniel John Zizzo

University of Queensland - School of Economics ( email )

St Lucia
Brisbane, Queensland 4072
Australia

William H. Dutton (Contact Author)

University of Southern California ( email )

3502 Watt Way #304
Los Angeles, CA 90089
United States

GCSCC Computer Science University of Oxford ( email )

Department of Computer Science
Robert Hooke Bldg 010
Oxford, Oxfordshire OX1 3PR
United Kingdom

Malcolm Peltu

Oxford Internet Institute ( email )

1 St Giles
Oxford, Oxfordshire OX1 3JS
United Kingdom

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