Economics of Trust in the Information Economy: Issues of Identity, Privacy and Security

17 Pages Posted: 11 Jan 2009 Last revised: 4 Dec 2015

See all articles by Gerardo A. Guerra

Gerardo A. Guerra

University of Oxford - Department of Economics

Daniel John Zizzo

University of Queensland

William H. Dutton

Michigan State University - Quello Center

Malcolm Peltu

Oxford Internet Institute

Date Written: April 1, 2003

Abstract

This paper discusses some of the major issues surrounding trust in e-commerce, by first defining the concept of trust before identifying and examining some trust-enhancing strategies, products and services and their impacts. The conclusion uses this review to highlight key future research priorities aimed at gaining theoretical and practical insights into how the needs of consumers, citizens, business, government and other stakeholders can be taken into account in a balanced way when developing a strategy for building trust in electronic markets.

Keywords: trust, e-commerce, commerce, internet, electronic markets

Suggested Citation

Guerra, Gerardo A. and Zizzo, Daniel John and Dutton, William H. and Peltu, Malcolm, Economics of Trust in the Information Economy: Issues of Identity, Privacy and Security (April 1, 2003). OECD Information Security and Privacy Working Paper No. JT00142557; OII Research Report No. 1. Available at SSRN: https://ssrn.com/abstract=723201 or http://dx.doi.org/10.2139/ssrn.723201

Gerardo A. Guerra

University of Oxford - Department of Economics ( email )

BREB Unit
Manor Road Building, Manor Road
Oxford OX1 3UQ
United Kingdom

Daniel John Zizzo

University of Queensland ( email )

St Lucia QLD 4072, Australia
Brisbane, Queensland
Australia

HOME PAGE: http://www.danielzizzo.com

William H. Dutton (Contact Author)

Michigan State University - Quello Center ( email )

406 Communication Arts Building
East Lansing, MI 48824-1212
United States

HOME PAGE: http://quello.msu.edu

Malcolm Peltu

Oxford Internet Institute ( email )

1 St Giles
Oxford, Oxfordshire OX1 3JS
United Kingdom

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