The Configuration of Organizational Images Among Firms in the Canadian Beer Brewing Industry

27 Pages Posted: 13 Aug 2005

See all articles by Kai Lamertz

Kai Lamertz

Concordia University, Quebec - Department of Management

Pursey P.M.A.R. Heugens

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Loïc Calmet

GAN Assurances

Abstract

We integrate the literature on organizational image management and neo-institutional theory to arrive at a better understanding of how organizations routinely represent themselves positively in their external environment. Drawing on a cross-sectional exploratory study of the website communications of 36 firms in the Canadian brewing industry, we investigate how these organizations construct essential and distinctive organizational images in reference to a map of identity attributes and image categories at the organizational field level. We conclude that organizational self-categorizations explain the field-level configuration of images we discovered by establishing legitimacy claims targeted at relevant stakeholders.

Suggested Citation

Lamertz, Kai and Heugens, Pursey P.M.A.R. and Calmet, Loïc, The Configuration of Organizational Images Among Firms in the Canadian Beer Brewing Industry. Journal of Management Studies, Vol. 42, No. 4, pp. 817-843, June 2005. Available at SSRN: https://ssrn.com/abstract=728714

Kai Lamertz (Contact Author)

Concordia University, Quebec - Department of Management ( email )

1455 de Maisonneuve Blvd. West
Montreal, QC H3G 1M8
Canada
848-2424 ext 4136 (Phone)

Pursey P.M.A.R. Heugens

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands
0031 10 408 2365 (Phone)
0031 10 408 9012 (Fax)

Loïc Calmet

GAN Assurances

75383 PARIS CEDEX 08
France

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