Marketing Digital Music: Can Drm Help?
Telecom Paris Economics Working Paper No. EC-05-02
20 Pages Posted: 9 Jun 2005
Date Written: June 2005
We argue that Digital Rights Management technologies can serve a number of marketing purposes that will make it easier for newcoming artists to expose their products to consumers and that will allow established artists to fine tune their offerings to consumers' tastes.
Keywords: Digital Rights Management, File-sharing, Peer-to-peer, Marketing strategies, Digital products
JEL Classification: L82
Suggested Citation: Suggested Citation