Marketing Digital Music: Can Drm Help?

Telecom Paris Economics Working Paper No. EC-05-02

Sauder School of Business Working Paper

20 Pages Posted: 9 Jun 2005

See all articles by Anne Duchene

Anne Duchene

IPAG Business School

Martin Peitz

University of Mannheim - Department of Economics

Patrick Waelbroeck

Telecom ParisTech

Date Written: June 2005

Abstract

We argue that Digital Rights Management technologies can serve a number of marketing purposes that will make it easier for newcoming artists to expose their products to consumers and that will allow established artists to fine tune their offerings to consumers' tastes.

Keywords: Digital Rights Management, File-sharing, Peer-to-peer, Marketing strategies, Digital products

JEL Classification: L82

Suggested Citation

Duchene, Anne and Peitz, Martin and Waelbroeck, Patrick, Marketing Digital Music: Can Drm Help? (June 2005). Telecom Paris Economics Working Paper No. EC-05-02; Sauder School of Business Working Paper. Available at SSRN: https://ssrn.com/abstract=739247 or http://dx.doi.org/10.2139/ssrn.739247

Anne Duchene (Contact Author)

IPAG Business School ( email )

184 BD Saint Germain
Paris, 75006
France

Martin Peitz

University of Mannheim - Department of Economics ( email )

D-68131 Mannheim
Germany
+49 621 181-1835 (Phone)

HOME PAGE: http://peitz.vwl.uni-mannheim.de/

Patrick Waelbroeck

Telecom ParisTech ( email )

46 rue Barrault
F-75634 Paris, Cedex 13
France

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