The Human Side of Innovation

Journal of Business Chemistry, Vol. 1, No. 2, 2005

6 Pages Posted: 25 Jul 2005

See all articles by Alexander Ditze

Alexander Ditze

Henkel KGaA

Peter Schmidt

University of Giessen; National Research University Higher School of Economics

Juan-Carlos Wuhrmann

Henkel KGaA

Thomas Müller-Kirschbaum

Henkel KGaA

Abstract

"I am not very creative", that's what most people say. In addition, most people relate creativity to outstanding geniuses i.e. Einstein, Leonardo da Vinci, Michelangelo. However, creativity is not a privilege of a specific group. Everybody has creative talents. There are different ways of being creative and contributing to the innovation process. One can be creative by supporting a climate of mutual respect and to encourage a challenging atmosphere, by motivating others and supporting them or by solving conflicts in order to foster creativity. In the business context such as in a R&D department the role and the output of creativity can be very clearly defined (see figure 1). And questions answered like: Are you creative? And if yes, how creative do you rate yourself? Are you aware of your creative talents and are you aware of the creative talents of your colleagues?

Suggested Citation

Ditze, Alexander and Schmidt, Peter and Wuhrmann, Juan-Carlos and Müller-Kirschbaum, Thomas, The Human Side of Innovation. Journal of Business Chemistry, Vol. 1, No. 2, 2005. Available at SSRN: https://ssrn.com/abstract=757666

Alexander Ditze

Henkel KGaA

Henkelstrasse 67
40191 Düsseldorf
Germany

Peter Schmidt (Contact Author)

University of Giessen ( email )

Betriebswirtschaftslehre VII
Giessen, WY 35394
Germany

National Research University Higher School of Economics

Myasnitskaya street, 20
Moscow, Moscow 119017
Russia

Juan-Carlos Wuhrmann

Henkel KGaA

Henkelstrasse 67
40191 Düsseldorf
Germany

Thomas Müller-Kirschbaum

Henkel KGaA

Henkelstrasse 67
40191 Düsseldorf
Germany

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