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Real Products in Imaginary Worlds

2 Pages Posted: 26 Jul 2005  

Edward Castronova

Indiana University

Abstract

Synthetic worlds offer marketers an attractive new hunting ground. This very brief essay discusses the prospects and pitfalls of in-world advertising.

Keywords: Synthetic worlds, marketing, advertising, internet

JEL Classification: L86, M3

Suggested Citation

Castronova, Edward, Real Products in Imaginary Worlds. Harvard Business Review, pp. 20-22, May 2005. Available at SSRN: https://ssrn.com/abstract=759924

Edward Castronova (Contact Author)

Indiana University ( email )

107 S Indiana Ave
100 South Woodlawn
Bloomington, IN 47405
United States

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