Citations (1)



Real Products in Imaginary Worlds

Edward Castronova

Indiana University

Harvard Business Review, pp. 20-22, May 2005

Synthetic worlds offer marketers an attractive new hunting ground. This very brief essay discusses the prospects and pitfalls of in-world advertising.

Number of Pages in PDF File: 2

Keywords: Synthetic worlds, marketing, advertising, internet

JEL Classification: L86, M3

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Date posted: July 26, 2005  

Suggested Citation

Castronova, Edward, Real Products in Imaginary Worlds. Harvard Business Review, pp. 20-22, May 2005. Available at SSRN: https://ssrn.com/abstract=759924

Contact Information

Edward Castronova (Contact Author)
Indiana University ( email )
107 S Indiana Ave
100 South Woodlawn
Bloomington, IN 47405
United States
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