2 Pages Posted: 26 Jul 2005
Synthetic worlds offer marketers an attractive new hunting ground. This very brief essay discusses the prospects and pitfalls of in-world advertising.
Keywords: Synthetic worlds, marketing, advertising, internet
JEL Classification: L86, M3
Suggested Citation: Suggested Citation
Castronova, Edward, Real Products in Imaginary Worlds. Harvard Business Review, pp. 20-22, May 2005. Available at SSRN: https://ssrn.com/abstract=759924
By Stephan Dahl
By Komal Chopra