Liberalizing International Trade in Services: Challenges in E-Governance and Services Branding

21 Pages Posted: 28 Jul 2005

Date Written: April 14, 2005

Abstract

The paper deals with the opportunities and threats which developing countries face today because of liberalization of service trade. Elaborate study has been done about e-governance service across borders. The paper deals with the issues related to providing government services technologically and issues faced.

The paper also provides an understanding of the measures which should be adopted to make this services known and traded. In this respect importance of Service marketing has been emphasized.

Keywords: services, e-governance, liberalization, branding,

JEL Classification: F00

Suggested Citation

Chopra, Komal, Liberalizing International Trade in Services: Challenges in E-Governance and Services Branding (April 14, 2005). Available at SSRN: https://ssrn.com/abstract=761484 or http://dx.doi.org/10.2139/ssrn.761484

Komal Chopra (Contact Author)

Amity Business School ( email )

Sec-125, E-1 Block, ASET
Noida - 201303 (U.P.), 201303
India

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