Delivering on the Vendor's Value Proposition: Business Process Outsourcing at Efunds

15 Pages Posted: 9 Aug 2005

See all articles by Cynthia Beath

Cynthia Beath

University of Texas at Austin - Department of Information, Risk and Operations Management

Jeanne W. Ross

Massachusetts Institute of Technology (MIT) - Center for Information Systems Research (CISR)

Date Written: May 2005

Abstract

EFunds Corporation is the third largest business process outsourcing (BPO) provider in India. Specializing in the financial services, retail and telecommunications industries, EFunds offers financial services, customer services and transaction intensive applications. In early 2005 EFunds was assessing how it could garner a larger share of the growing offshore BPO market. EFunds management was focusing on honing three distinctive competencies: robust IT support, business process expertise, and its unique customer qualification methodology. But to really grow its business EFunds also needed to help customers recognize how BPO could make them stronger.

Keywords: Retail, business model, IT and information management, IT enabled strategy, outsourcing

Suggested Citation

Beath, Cynthia and Ross, Jeanne W., Delivering on the Vendor's Value Proposition: Business Process Outsourcing at Efunds (May 2005). MIT Sloan Research Paper No. 4561-05; McCombs Research Paper Series No. IROM-04-05; CISR Working Paper No. 354. Available at SSRN: https://ssrn.com/abstract=779365 or http://dx.doi.org/10.2139/ssrn.779365

Cynthia Beath

University of Texas at Austin - Department of Information, Risk and Operations Management ( email )

CBA 5.202
Austin, TX 78712
United States

Jeanne W. Ross (Contact Author)

Massachusetts Institute of Technology (MIT) - Center for Information Systems Research (CISR) ( email )

Sloan School of Management
5 Cambridge Center, NE25-777
Cambridge, MA 02142
United States
617-253-9461 (Phone)
617-253-4424 (Fax)

HOME PAGE: http://cisr.mit.edu

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