Sarft Regulation 17 and China's Beer Market

4 Pages Posted: 23 Aug 2005

See all articles by Ivan P. L. Png

Ivan P. L. Png

National University of Singapore (NUS)

Date Written: July 2004

Abstract

China's State Administration of Radio, Film, and Television (SARFT) Regulation 17 took effect on New Year's Day, 2004. Regulation 17 comprehensively governs China's 25.3 billion yuan radio and television advertising market. It prohibits misleading advertising, requires advertising to be consistent with socialist principles, and prohibits the use of traditional Chinese characters. This case discusses the impact of Regulation 17 on the markets for advertising and beer.

Keywords: Advertising, regulation, beer, China

JEL Classification: D4, L66, M37

Suggested Citation

Png, Ivan P. L., Sarft Regulation 17 and China's Beer Market (July 2004). Available at SSRN: https://ssrn.com/abstract=786847 or http://dx.doi.org/10.2139/ssrn.786847

Ivan P. L. Png (Contact Author)

National University of Singapore (NUS) ( email )

Singapore, 117543
Singapore
+65 6516-6807 (Phone)

HOME PAGE: http://sites.google.com/site/iplpng/

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