Can Externally Activated Trait Concepts Affect Person Judgments after Encoding?

34 Pages Posted: 31 Aug 2005

See all articles by Luk Warlop

Luk Warlop

KU Leuven - Faculty of Business and Economics (FEB); BI Norwegian Business School

Davy Lerouge

Tilburg University - Department of Marketing

Dirk Smeesters

Tilburg University

Date Written: 2004

Abstract

Current knowledge accessibility research assumes primed trait concepts to have no biasing effects beyond the encoding stage. In a series of studies, we challenge this assumption. We predict that trait concepts still can influence the person judgments of a predictor who previously stored the target person information through selective retrieval of trait congruent information. Our results consistently reveal assimilation effects when participants are primed with traits at judgment. Moreover, we identify two boundary conditions provide further evidence of the underlying selective retrieval process. First,assimilation effects only occur when stored target person instances apply to the externally activated knowledge and, second, when no prior target person impression is formed.

Suggested Citation

Warlop, Luk and Lerouge, Davy and Smeesters, Dirk, Can Externally Activated Trait Concepts Affect Person Judgments after Encoding? (2004). Available at SSRN: https://ssrn.com/abstract=790488 or http://dx.doi.org/10.2139/ssrn.790488

Luk Warlop (Contact Author)

KU Leuven - Faculty of Business and Economics (FEB) ( email )

Naamsestraat 69
Leuven, B-3000
Belgium

BI Norwegian Business School ( email )

Nydalsveien 37
Oslo, 0442
Norway

Davy Lerouge

Tilburg University - Department of Marketing ( email )

Tilburg, 5000 LE
Netherlands

Dirk Smeesters

Tilburg University ( email )

Postbus 90153
Tilburg, DC 5000 LE
Netherlands

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