The Impact of Security Analysts' Monitoring and Marketing Functions on the Market Value of Firms

21 Pages Posted: 25 Nov 1996 Last revised: 29 Nov 2009

See all articles by Kee H. Chung

Kee H. Chung

State University of New York at Buffalo - School of Management

Hoje Jo

Santa Clara University

Abstract

In this study, we examine the impact of security analysts' monitoring and marketing functions on firms' market value. We postulate that security analysts' monitoring of corporate performance helps motivate managers, thus reducing the agency costs associated with the separation of ownership and control. We also argue that the information intermediary function provided by security analysts helps expand the breadth of investor cognizance. Consistent with these conjectures, this study finds that analyst following exerts a significant and positive impact on firms' market value. We also find evidence that security analysts have a stronger incentive to follow stocks of high-quality companies, since such stocks are easier to market. Hence, the security analysis activities appear to be determined, in part, by the marketing considerations of brokerage companies.

JEL Classification: G39

Suggested Citation

Chung, Kee H. and Jo, Hoje, The Impact of Security Analysts' Monitoring and Marketing Functions on the Market Value of Firms. Journal of Financial and Quantitative Analysis (JFQA), December 1996, Available at SSRN: https://ssrn.com/abstract=7931

Kee H. Chung

State University of New York at Buffalo - School of Management ( email )

Buffalo, NY 14260
United States
716-645-3262 (Phone)
716-645-3823 (Fax)

HOME PAGE: http://mgt.buffalo.edu/faculty/academic-departments/finance/faculty/kee-chung.html

Hoje Jo (Contact Author)

Santa Clara University ( email )

Santa Clara, CA 95053
United States
408-224-8890 (Phone)
408-554-4029 (Fax)

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