The Impact of Business-Cycle Fluctuations on Private-Label Share
41 Pages Posted: 26 Aug 2006
Date Written: October 18, 2005
This study investigates the cyclical dependence of private-label success in four countries. The results show that private-label share behaves countercyclically. Moreover, asymmetries are present in both the extent and speed of up- and down-ward movements in private-label share over the business cycle. Finally, part of private-labels’ share gain during contractions is found to be permanent.
Keywords: business cycle, time-series econometrics, private-label success
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