The Influence of Employee Communication on Strategic Business Alignment

44 Pages Posted: 21 Dec 2005

See all articles by C.B.M. van Riel

C.B.M. van Riel

Erasmus Research Institute of Management (ERIM)

Guido Berens

Erasmus Research Institute of Management (ERIM)

Majorie Dijkstra

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Date Written: October 18, 2005

Abstract

Over the last years, it has become increasingly important for companies to create strategic business alignment (SBA), i.e., the degree to which employees understand, support, and are able to execute the companies’ strategic initiatives. This study provides insights into the way companies can create SBA through employee communication. Specifically, we examined the influence of different dimensions of employee communication on employee attitudes toward their company’s strategic initiatives, and on employee behavior regarding the strategic initiatives. The results show that especially management communication, communication about strategic initiatives, and the communication climate within an organization are of vital importance to stimulate SBA.

Keywords: strategy implementation, strategic alignment, employee attitudes, employee conduct, organizational communication

Suggested Citation

van Riel, Cees B.M. and Berens, Guido and Dijkstra, Majorie, The Influence of Employee Communication on Strategic Business Alignment (October 18, 2005). ERIM Report Series Reference No. ERS-2005-060-ORG. Available at SSRN: https://ssrn.com/abstract=830287

Cees B.M. Van Riel (Contact Author)

Erasmus Research Institute of Management (ERIM) ( email )

P.O. Box 1738
3000 DR Rotterdam
Netherlands

Guido Berens

Erasmus Research Institute of Management (ERIM) ( email )

P.O. Box 1738
3000 DR Rotterdam
Netherlands

Majorie Dijkstra

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands

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