The Influence of Employee Communication on Strategic Business Alignment
44 Pages Posted: 21 Dec 2005
Date Written: October 18, 2005
Over the last years, it has become increasingly important for companies to create strategic business alignment (SBA), i.e., the degree to which employees understand, support, and are able to execute the companies’ strategic initiatives. This study provides insights into the way companies can create SBA through employee communication. Specifically, we examined the influence of different dimensions of employee communication on employee attitudes toward their company’s strategic initiatives, and on employee behavior regarding the strategic initiatives. The results show that especially management communication, communication about strategic initiatives, and the communication climate within an organization are of vital importance to stimulate SBA.
Keywords: strategy implementation, strategic alignment, employee attitudes, employee conduct, organizational communication
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