Minimizing Market Risks Through Customer Integration in New Product Development: Learning from Bad Practice
13 Pages Posted: 30 Dec 2005
Abstract
Customer integration into the innovation process is about to become a best practice. The lead-user approach has proven to be especially valuable when reducing discontinuous innovation's market risk. Since the theory of customer integration still lacks a concept and processes, this article illustrates how companies can be helped from a practice perspective to implement customer integration and maximize market safety. Triggered by the results of an in-depth case study, we adapted Lettl's explorative model of customers' contribution to the new product development (NPD) process, which was originally developed for the medical technology industry, to engineering companies.
Suggested Citation: Suggested Citation
Do you have a job opening that you would like to promote on SSRN?
Recommended Papers
-
By Sonali Shah and Nikolaus Franke
-
By Dietmar Harhoff, Joachim Henkel, ...
-
Satisfying Heterogeneous User Needs Via Innovation Toolkits: The Case of Apache Security Software
-
By Kwanghui Lim
-
Finding Commercially Attractive User Innovations: A Test of Lead User Theory
By Nikolaus Franke, Eric A. Von Hippel, ...
-
Welfare Implications of User Innovation
By Joachim Henkel and Eric A. Von Hippel
-
Welfare Implications of User Innovation
By Joachim Henkel and Eric A. Von Hippel
Minimizing Market Risks Through Customer Integration in New Product Development: Learning from Bad Practice
This is a Wiley-Blackwell Publishing paper. Wiley-Blackwell Publishing charges $42.00 .
File name: caim.pdf
Size: 144K
If you wish to purchase the right to make copies of this paper for distribution to others, please select the quantity.
