Process Versus Product: Which Determines Consumer Demand for Genetically Modified Apples?

15 Pages Posted: 7 Jan 2006

See all articles by William Kaye-Blake

William Kaye-Blake

Lincoln University (NZ) - Commerce Division

Kathryn Bicknell

Lincoln University (NZ) - Commerce Division

Caroline M. Saunders

Lincoln University (NZ) - Economics Group

Abstract

One debate in the literature regarding consumers' reactions to genetically modified food (GMF) centres on whether consumers react to the process of gene technology or to the specific GMF products. Results from a choice experiment survey in New Zealand indicate that consumers are heterogeneous with regard to GMF and that some modifications are viewed more positively than others. These findings suggest that for some consumers the process of gene technology is the decisive factor in evaluating GMF, while for others the different potential GMF products are valued according to their enhanced attributes.

Keywords: choice modelling, consumer surveys, food, genetic modification, preferences

Suggested Citation

Kaye-Blake, William and Bicknell, Kathryn and Saunders, Caroline M., Process Versus Product: Which Determines Consumer Demand for Genetically Modified Apples?. Australian Journal of Agricultural and Resource Economics, Vol. 49, No. 4, pp. 413-427, December 2005, Available at SSRN: https://ssrn.com/abstract=868728 or http://dx.doi.org/10.1111/j.1467-8489.2005.00311.x

William Kaye-Blake (Contact Author)

Lincoln University (NZ) - Commerce Division ( email )

P.O. Box 84
Canterbury, 7640
New Zealand

Kathryn Bicknell

Lincoln University (NZ) - Commerce Division ( email )

P.O. Box 84
Canterbury, 7640
New Zealand

Caroline M. Saunders

Lincoln University (NZ) - Economics Group ( email )

Canterbury
New Zealand
+64 (3) 325-3627 (Phone)
+64 (3) 325 3847 (Fax)

HOME PAGE: http://www.lincoln.ac.nz/comm/profiles/saunderc.htm

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