An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management

Zeitschrift für Führung und Organisation (zfo), Vol. 74, No. 3, pp. 171-173, 2005

8 Pages Posted: 16 Dec 2005 Last revised: 1 Dec 2011

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Arne Westermann

Westermann Kommunikation

Date Written: September 1, 2005

Abstract

Note: This is the English language version of the article. The German version is available at http://ssrn.com/abstract=1567404

Dieses Paper ist auf Englisch. Die deutsche Version finden Sie unter http://ssrn.com/abstract=1567404

This document is a translation of an article originally published in the German magazine zfo. This professional magazine is a respected publication focusing on leadership and organization. The article appeared in a special issue on leadership and communication that can be ordered with the request form at the end (available only in German). More details of the study referred to in the article can be found in a German-language volume scheduled for publication in February 2006.

Keywords: Corporate Communication, Public Relations, General Management

JEL Classification: M10, M14, M30, Z10

Suggested Citation

Sievert, Holger and Westermann, Arne, An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management (September 1, 2005). Zeitschrift für Führung und Organisation (zfo), Vol. 74, No. 3, pp. 171-173, 2005. Available at SSRN: https://ssrn.com/abstract=870232

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

Arne Westermann

Westermann Kommunikation ( email )

Ehrenfeldstr. 34
Bochum, 44795
Germany
+49-234-3253142 (Phone)
+49-234-2987075 (Fax)

HOME PAGE: http://www.w-komm.de

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