Intelirel's Transition to E-Business: Optimizing the Combination of Electronic Data Exchange and the Internet

International Journal of Cases on Electronic Commerce, Vol. 2, No. 1, pp. 46-60

25 Pages Posted: 18 Dec 2005

See all articles by Nir Kshetri

Nir Kshetri

University of North Carolina (UNC) at Greensboro - Bryan School of Business & Economics

Satya Jayadev

University of North Carolina at Greensboro

Abstract

Intelirel is a U.S. based multinational corporation that produces a variety of items with apparel as one of the business divisions. This case provides an overview of Intelirel's transition to electronic business (e-business) of its apparel division. The company introduced the Electronic Data Exchange (EDI) technologies in the mid-1980s. Before starting the implementation of e-business technologies in the late-1990s, the company conducted extensive surveys to assess the attractiveness and convertibility of its various market segments. The analysis of the surveys indicated that a strategic imperative for the company is to optimally combine EDI and the Internet so as to reap the benefits of both technologies.

Keywords: Electronic Data Exchange , Internet , e-commerce, apparel

JEL Classification: O33

Suggested Citation

Kshetri, Nir and Jayadev, Satya, Intelirel's Transition to E-Business: Optimizing the Combination of Electronic Data Exchange and the Internet. International Journal of Cases on Electronic Commerce, Vol. 2, No. 1, pp. 46-60 . Available at SSRN: https://ssrn.com/abstract=870614

Nir Kshetri

University of North Carolina (UNC) at Greensboro - Bryan School of Business & Economics ( email )

401 Bryan Building
Greensboro, NC 27402-6179
United States
336-334-4530 (Phone)
336-334-4141 (Fax)

Satya Jayadev (Contact Author)

University of North Carolina at Greensboro ( email )

P.O.Box 26170
Greensboro, NC 27412
United States

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