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Uniform Prices for Differentiated Goods: The Case of the Movie-Theater Industry

25 Pages Posted: 12 Apr 2005 Last revised: 31 Mar 2008

Barak Orbach

University of Arizona

Liran Einav

Stanford University - Department of Economics; National Bureau of Economic Research (NBER)

Abstract

Since the early 1970s, movie theaters in the United States have employed a pricing model of uniform prices for differentiated goods. At any given theater, one price is charged for all movies, seven days a week, 365 days a year. This pricing model is puzzling in light of the potential profitability of prices that vary with demand characteristics. Another unique aspect of the motion-picture industry is the legal regime that imposes certain constraints on vertical arrangements between distributors and retailers (exhibitors) and attempts to facilitate competitive bidding for films. We explore the justifications for uniform pricing in the industry and show their limitations. We conclude that exhibitors could increase profits by engaging in variable pricing and that they could do so more easily if the legal constraints on vertical arrangements are lifted.

Keywords: Antitrust, Motion Pictures, Uniform Prices, Paramount Decrees, Vertical Arrangements, Fairness

JEL Classification: D40, K21, L20, L82, M21, Z11

Suggested Citation

Orbach, Barak and Einav, Liran, Uniform Prices for Differentiated Goods: The Case of the Movie-Theater Industry. International Review of Law and Economics, 2007. Available at SSRN: https://ssrn.com/abstract=871584 or http://dx.doi.org/10.2139/ssrn.290813

Barak Orbach (Contact Author)

University of Arizona ( email )

1201 E. Speedway Blvd.
Tuscon, AZ 85721-0176
United States
520-626-7256 (Phone)
520.858.0025 (Fax)

HOME PAGE: http://www.orbach.org

Liran Einav

Stanford University - Department of Economics ( email )

Landau Economics Building
579 Serra Mall
Stanford, CA 94305-6072
United States
650-723-3704 (Phone)
928-223-4973 (Fax)

National Bureau of Economic Research (NBER)

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

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