With Many Similar Theme Parks, Resorts and Casinos in the Region, How Can Singapore's Step Towards Integrated Resorts Achieve its Aims?

18 Pages Posted: 31 Dec 2005

See all articles by Kwek Ping Yong

Kwek Ping Yong

University of Pennsylvania - The Wharton School

Zhi Aik Yeo

Inventis

Ron Ng Chee Wee

National University of Singapore (NUS)

Abstract

The opening of the Disneyland in Hong Kong adds to the growing number of theme parks in the region and also fuelling competition in the tourism market in the region. To stem the decline in figures of tourists traveling to Singapore and reap the financial returns as hoped, Singapore has to implement necessary measures towards differentiating itself from other destinations, and to promote itself as the place to be at for tourists and locals alike.

The whole package of branding efforts, establishment of image, marketing work and management of the resorts shall require much analysis into the fine details. Only with such detailed planning can Singapore's Integrated Resorts achieve its aim to be among the best tourist destination in world, and compete with countries in the region in tourism industry. This study aims to give a better understanding on how and what options can Singapore adopt to achieve that competitive edge over the rest and be successful in using that edge to its advantage.

Keywords: Casino, Integrated Resort, Theme Park, Gaming

JEL Classification: L83

Suggested Citation

Yong, Kwek Ping and Yeo, Zhi Aik and Ng Chee Wee, Ron, With Many Similar Theme Parks, Resorts and Casinos in the Region, How Can Singapore's Step Towards Integrated Resorts Achieve its Aims?. Available at SSRN: https://ssrn.com/abstract=871958 or http://dx.doi.org/10.2139/ssrn.871958

Kwek Ping Yong (Contact Author)

University of Pennsylvania - The Wharton School ( email )

3641 Locust Walk
Philadelphia, PA 19104-6365
United States

Zhi Aik Yeo

Inventis ( email )

20 McCallum Street
#17-01 Asia Chambers
Singapore 069046
Singapore

Ron Ng Chee Wee

National University of Singapore (NUS) ( email )

21 Lower Kent Ridge Rd
Singapore 119077
Singapore

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