Coupon Redemption Behaviors Among Korean Consumers: Effects of Distribution Method, Face Value, and Benefits on Coupon Redemption Rates in Service Sector
31 Pages Posted: 10 Jan 2006
Date Written: December 2005
Although couponing has been one of the most important promotional vehicles in the US, the history of couponing in Korea has been less than a decade. This study empirically examines coupon redemption behaviors among Koreans consumers. Specifically, the impacts of face value, coupon benefits and method of distribution on coupon redemption rate are investigated.
Keywords: Coupon redemption rate, Coupon distribution method, Coupon face value, Coupon benefits
JEL Classification: M31
Suggested Citation: Suggested Citation