Coupon Redemption Behaviors Among Korean Consumers: Effects of Distribution Method, Face Value, and Benefits on Coupon Redemption Rates in Service Sector

31 Pages Posted: 10 Jan 2006

See all articles by Kwon Jung

Kwon Jung

KDI School of Public Policy and Management

Boon-Young Lee

KDI School of Public Policy and Management

Date Written: December 2005

Abstract

Although couponing has been one of the most important promotional vehicles in the US, the history of couponing in Korea has been less than a decade. This study empirically examines coupon redemption behaviors among Koreans consumers. Specifically, the impacts of face value, coupon benefits and method of distribution on coupon redemption rate are investigated.

Keywords: Coupon redemption rate, Coupon distribution method, Coupon face value, Coupon benefits

JEL Classification: M31

Suggested Citation

Jung, Kwon and Lee, Boon-Young, Coupon Redemption Behaviors Among Korean Consumers: Effects of Distribution Method, Face Value, and Benefits on Coupon Redemption Rates in Service Sector (December 2005). KDI School of Pub Policy & Management Paper No. 05-14, Available at SSRN: https://ssrn.com/abstract=873764 or http://dx.doi.org/10.2139/ssrn.873764

Kwon Jung (Contact Author)

KDI School of Public Policy and Management ( email )

263 Namsejong-ro
Sejong-si 30149
Korea, Republic of (South Korea)

Boon-Young Lee

KDI School of Public Policy and Management ( email )

P.O. Box 184
Seoul, 130-868
Korea, Republic of (South Korea)

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