A Model of Retail Formats Based on Consumers' Economizing on Shopping Time

Washington University WP OLIN-96-10

Posted: 16 Jul 1997

See all articles by Paul R. Messinger

Paul R. Messinger

University of Alberta - Department of Marketing, Business Economics & Law

Chakravarthi Narasimhan

Washington University in St. Louis - John M. Olin Business School

Date Written: May 1996

Abstract

Retail formats in the U.S. and other developed countries have increasingly grown to provide one-stop shopping. We develop a model of consumer economizing on shopping time that can explain this, estimate the model using aggregate annual and cross-section supermarket data, and compare the implications of the model with competing hypotheses. We also briefly relate the analysis to growth in shopping centers and other trends in retailing.

JEL Classification: L81

Suggested Citation

Messinger, Paul R. and Narasimhan, Chakravarthi, A Model of Retail Formats Based on Consumers' Economizing on Shopping Time (May 1996). Washington University WP OLIN-96-10, Available at SSRN: https://ssrn.com/abstract=8743

Paul R. Messinger (Contact Author)

University of Alberta - Department of Marketing, Business Economics & Law ( email )

Edmonton, Alberta T6G 2R6
Canada

Chakravarthi Narasimhan

Washington University in St. Louis - John M. Olin Business School ( email )

One Brookings Drive, Campus Box 1133
Olin School of Business
St. Louis, MO 63130-4899
United States
314-935-6313 (Phone)
314-935-6359 (Fax)

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