How Intentions to Create a Social Venture are Formed: A Case Study

31 Pages Posted: 17 Jan 2006 Last revised: 11 Aug 2014

See all articles by Johanna Mair

Johanna Mair

Independent

Ernesto Noboa

University of Navarra, IESE Business School

Date Written: June 2005

Abstract

This exploratory study on one social entrepreneur challenges existing knowledge on the intention formation process of entrepreneurship. Drawing from social and cognitive psychology, we adapt an intention-based model from entrepreneurship and translate it to social entrepreneurship. Building on our findings, we argue that social entrepreneurs - like traditional entrepreneurs - experience perceptions of feasibility and desirability, and a propensity to act. However, complementing research on traditional entrepreneurs, we suggest that, in a preceding stage, social entrepreneurs develop social sentiments. Furthermore, we identify willpower, support, and the construction of opportunity as important antecedents of perceptions of feasibility and desirability, and propensity to act.

Keywords: social entrepreneurship, intention, cognition

Suggested Citation

Mair, Johanna and Noboa, Ernesto, How Intentions to Create a Social Venture are Formed: A Case Study (June 2005). IESE Business School Working Paper No. 593, Available at SSRN: https://ssrn.com/abstract=875589 or http://dx.doi.org/10.2139/ssrn.875589

Ernesto Noboa

University of Navarra, IESE Business School ( email )

Avenida Pearson 21
Barcelona, 08034
Spain

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