The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era

39 Pages Posted: 24 Jul 2006 Last revised: 5 Aug 2010

See all articles by Zeynep K. Hansen

Zeynep K. Hansen

Washington University in St. Louis - John M. Olin Business School; National Bureau of Economic Research (NBER)

Marc T. Law

University of Vermont - Department of Economics

Date Written: January 2006

Abstract

This paper explores the origins and impact of "truth-in-advertising" regulation during the Progressive era. Was advertising regulation adopted in response to rent-seeking on the part of firms who sought to limit the availability of advertising as a competitive device? Or was advertising regulation desired because it furnished a mechanism through which firms could improve the credibility of advertising? We find the available qualitative and quantitative evidence to be more consistent with the latter hypothesis.

Suggested Citation

Hansen, Zeynep Kocabiyik and Law, Marc T., The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era (January 2006). NBER Working Paper No. w11927. Available at SSRN: https://ssrn.com/abstract=876030

Zeynep Kocabiyik Hansen (Contact Author)

Washington University in St. Louis - John M. Olin Business School ( email )

One Brookings Drive
Campus Box 1133
St. Louis, MO 63130-4899
United States

National Bureau of Economic Research (NBER)

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

Marc T. Law

University of Vermont - Department of Economics ( email )

Old Mill Building
94 University Place
Burlington, VT 05405-0114
United States
802-656-0240 (Phone)

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