Information Effects on Consumers' Willingness to Purchase Irradiated Food Products

Posted: 19 Jan 2006  

Rodolfo M. Nayga

Texas A&M University - Department of Agricultural Economics

Wipon Aiew

Texas A&M University - Department of Agricultural Economics

John P. Nichols

Texas A&M University - Department of Agricultural Economics

Abstract

This study assessed the effect of information related to the food irradiation process on consumers' willingness to purchase irradiated food products and the perceived consumer segment to which they belonged ("strong buyer", "interested", "doubter", or "rejector" of irradiated food). Two types of information were presented: the nature and benefits of food irradiation and information about two ways in which food can be irradiated. Positive shifts in the responses were observed in both the consumer segment to which they belonged and willingness to buy after the presentation of information about food irradiation technology.

Suggested Citation

Nayga, Rodolfo M. and Aiew, Wipon and Nichols, John P., Information Effects on Consumers' Willingness to Purchase Irradiated Food Products. Review of Agricultural Economics, Vol. 27, No. 1, pp. 37-48, Spring 2005. Available at SSRN: https://ssrn.com/abstract=876693 or http://dx.doi.org/10.1111/j.1467-9353.2004.00206.x

Rodolfo M. Nayga (Contact Author)

Texas A&M University - Department of Agricultural Economics ( email )

College Station, TX 77843
United States
979-845-8376 (Phone)

HOME PAGE: http://agecon2.tamu.edu/people/faculty/nayga-rudy/

Wipon Aiew

Texas A&M University - Department of Agricultural Economics ( email )

College Station, TX 77843
United States

John P. Nichols

Texas A&M University - Department of Agricultural Economics ( email )

College Station, TX 77843
United States

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