A Study of Fund Selection Behaviour of Individual Investors Towards Mutual Funds - with Reference to Mumbai City

21 Pages Posted: 23 Jan 2006

See all articles by Kavitha Ranganathan

Kavitha Ranganathan

T. A. Pai Management Institute (TAPMI)

Date Written: 2006

Abstract

Consumer behaviour from the marketing world and financial economics has brought together to the surface an exciting area for study and research: behavioural finance. The realization that this is a serious subject is, however, barely dawning. Analysts seem to treat financial markets as an aggregate of statistical observations, technical and fundamental analysis. A rich view of research waits this sophisticated understanding of how financial markets are also affected by the 'financial behaviour' of investors. With the reforms of industrial policy, public sector, financial sector and the many developments in the Indian money market and capital market, Mutual Funds which has become an important portal for the small investors, is also influenced by their financial behaviour. Hence, this study has made an attempt to examine the related aspects of the fund selection behaviour of individual investors towards Mutual funds, in the city of Mumbai. From the researchers and academicians point of view, such a study will help in developing and expanding knowledge in this field.

Keywords: Behavioral finance, Mutual funds, Fund selection

Suggested Citation

Ranganathan, Kavitha, A Study of Fund Selection Behaviour of Individual Investors Towards Mutual Funds - with Reference to Mumbai City (2006). Indian Institute of Capital Markets 9th Capital Markets Conference Paper, Available at SSRN: https://ssrn.com/abstract=876874 or http://dx.doi.org/10.2139/ssrn.876874

Kavitha Ranganathan (Contact Author)

T. A. Pai Management Institute (TAPMI) ( email )

Bangalore
Manipal, Karnataka 576104
India
+91-820-2701028 (Phone)

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