China: M-Commerce in World's Largest Mobile Market

16 Pages Posted: 30 Jan 2006

See all articles by Nir Kshetri

Nir Kshetri

University of North Carolina (UNC) at Greensboro - Bryan School of Business & Economics

Nicholas Williamson

University of North Carolina at Greensboro

David Bourgoin

University of Hawaii at Manoa

Abstract

China is emerging as a global capital of m-commerce applications. China is the world's biggest mobile market in terms of subscriber base and the fastest growing in the history of telecommunications. Although China currently lacks advanced mobile applications compared to Europe, North America, Japan and Korea, a number of cellular players are rapidly launching sophisticated mobile applications. Unique institutions and the nature of cellular market conditions of China, however, superimpose in a complex interaction that harbors a paradoxical nature. The Chinese m-commerce market is thus drastically different from the Western world. This chapter examines the Chinese m-commerce landscape and analyses its drivers. We also examine the Chinese market from the CLIP perspective.

Keywords: China, m-commerce, 3G

JEL Classification: O33

Suggested Citation

Kshetri, Nir and Williamson, Nicholas and Bourgoin, David, China: M-Commerce in World's Largest Mobile Market. Available at SSRN: https://ssrn.com/abstract=879281 or http://dx.doi.org/10.2139/ssrn.879281

Nir Kshetri (Contact Author)

University of North Carolina (UNC) at Greensboro - Bryan School of Business & Economics ( email )

401 Bryan Building
Greensboro, NC 27402-6179
United States
336-334-4530 (Phone)
336-334-4141 (Fax)

Nicholas Williamson

University of North Carolina at Greensboro ( email )

P.O.Box 26170
Greensboro, NC 27412
United States

David Bourgoin

University of Hawaii at Manoa ( email )

Honolulu, HI 96822
United States

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