China: M-Commerce in World's Largest Mobile Market
16 Pages Posted: 30 Jan 2006
China is emerging as a global capital of m-commerce applications. China is the world's biggest mobile market in terms of subscriber base and the fastest growing in the history of telecommunications. Although China currently lacks advanced mobile applications compared to Europe, North America, Japan and Korea, a number of cellular players are rapidly launching sophisticated mobile applications. Unique institutions and the nature of cellular market conditions of China, however, superimpose in a complex interaction that harbors a paradoxical nature. The Chinese m-commerce market is thus drastically different from the Western world. This chapter examines the Chinese m-commerce landscape and analyses its drivers. We also examine the Chinese market from the CLIP perspective.
Keywords: China, m-commerce, 3G
JEL Classification: O33
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