Hungry for Money: On the Fungibility of Financial and Caloric Resources

13 Pages Posted: 2 Feb 2006  

Barbara Briers

Tilburg University - Center and Faculty of Economics and Business Administration

Mario Pandelaere

Catholic University of Leuven (KUL)

Siegfried Dewitte

KU Leuven - Faculty of Business and Economics (FEB)

Luk Warlop

KU Leuven - Faculty of Business and Economics (FEB); BI Norwegian Business School

Abstract

This paper attempts to provide an evolutionary explanation for humans' motivation to strive for money in present-day societies. We propose that people's desire for money is an adaptation of their desire for food. In three studies we show that feelings of financial and caloric scarcity are fungible. In Study 1, hungry participants were less likely to donate to charity than satiated participants. In Study 2, an olfactory food cue, known to increase the desire to eat, made participants offer less money in a "give some game" compared to participants in a room free of scent. In Study 3, the respondents' desire for money affected the amount of M&MsĀ® eaten in a subsequent taste test, but only for dietary-unrestrained participants.

Suggested Citation

Briers, Barbara and Pandelaere, Mario and Dewitte, Siegfried and Warlop, Luk, Hungry for Money: On the Fungibility of Financial and Caloric Resources. Available at SSRN: https://ssrn.com/abstract=880011 or http://dx.doi.org/10.2139/ssrn.880011

Barbara Briers (Contact Author)

Tilburg University - Center and Faculty of Economics and Business Administration ( email )

P.O. Box 90153
Tilburg, 5000 LE
Netherlands

Mario Pandelaere

Catholic University of Leuven (KUL) ( email )

Oude Markt 13
Leuven, Vlaams-Brabant 3000
Belgium

Siegfried Dewitte

KU Leuven - Faculty of Business and Economics (FEB) ( email )

Naamsestraat 69
Leuven, B-3000
Belgium

Luk Warlop

KU Leuven - Faculty of Business and Economics (FEB) ( email )

Naamsestraat 69
Leuven, B-3000
Belgium

BI Norwegian Business School ( email )

Nydalsveien 37
Oslo, 0442
Norway

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