Systematically Creating Coincidental Product Evolution: Case Studies of the Application of the Systematic Inventive Thinking® (Sit) Method in the Chemical Industry

9 Pages Posted: 3 Oct 2006

Abstract

The article shows the need for an unconventional innovation methodology within the field of new product development (NPD). Systematic Inventive Thinking (SIT) is such a method which has been applied successfully in the chemical industry. An overview of the method, together with case studies from the industry, demonstrates the value of this departure from traditional thinking and other, more widespread, innovation methods.

Suggested Citation

Stern, Yoni and Biton, Idit and Ma'or, Ze'ev, Systematically Creating Coincidental Product Evolution: Case Studies of the Application of the Systematic Inventive Thinking® (Sit) Method in the Chemical Industry. Journal of Business Chemistry, Vol. 3, No. 1, pp. 13-21, January 2006. Available at SSRN: https://ssrn.com/abstract=880443

Yoni Stern (Contact Author)

SIT Ltd. ( email )

Tel Aviv
Israel

Idit Biton

SIT Ltd.

Tel Aviv
Israel

Ze'ev Ma'or

SIT Ltd.

Tel Aviv
Israel

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