Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of Experiences

55 Pages Posted: 15 Feb 2006  

Suresh Ramanathan

University of Chicago - Booth School of Business

Ann L. McGill

University of Chicago - Booth School of Business

Date Written: February 6, 2006

Abstract

Two studies examine differences in participants' moment-to-moment and retrospective evaluations of an experience depending on whether they are alone or in the presence of another person. Findings for the first study reveal that moment-to-moment evaluations by participants who watched a film clip together covaried in patterns consistent with processes of mimicry and emotional contagion. Retrospective evaluations of the experience were influenced by this degree of co-movement, suggesting that a sense of affiliation between those who watched the film together affected the quality of the experience. Study 2 tests and finds support for the hypothesis that shared goals may increase the degree of covariation in moment-to-moment evaluations and the extent to which this shared pattern of judgments affects retrospective evaluation.

Keywords: Emotional Contagion, Experience, Affiliation, Goals, Affect

JEL Classification: M31, C91, C92, C22

Suggested Citation

Ramanathan, Suresh and McGill, Ann L., Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of Experiences (February 6, 2006). Available at SSRN: https://ssrn.com/abstract=881592 or http://dx.doi.org/10.2139/ssrn.881592

Suresh Ramanathan (Contact Author)

University of Chicago - Booth School of Business ( email )

5807 S. Woodlawn Avenue
Chicago, IL 60637
United States

Ann L. McGill

University of Chicago - Booth School of Business ( email )

5807 S. Woodlawn Avenue
Chicago, IL 60637
United States

Paper statistics

Downloads
219
Rank
113,392
Abstract Views
1,454