Cruising the Mediterranean Sea: Market Structures and EU Policy Initiatives
Journal of Transport and Shipping, Vol 2, 2004
14 Pages Posted: 22 Feb 2006
The paper analyses the structures of the cruise industry market in the Mediterranean region, and the impact of EU policy initiatives on Mediterranean cruise operators. This most dynamic market is experiencing a remarkable restructuring, involved increased demand and a consolidation trend that challenges the contestability of the market. This results in demands for port infrastructure adjustments. However, service providers do not perceive the absence of a comprehensive EU policy, either for the cruise industry or tourism, as a negative development. The 'maritime' element of cruising has led to an interest for global rules. Still, market opportunities and threats have led to an explicit interest in a two-fold EU policy strategy. First, the evolution of initiatives aiming in lowering vessels registration costs. Second, a strategy with reference to the 'tourism' element, enhancing the dynamics of the market. Such demands have implied a restructuring of interests representation, both at national and EU level.
Keywords: Cruise Industry, market structures, EU policies
JEL Classification: L92, L50, F15
Suggested Citation: Suggested Citation