Uncovering the Macrostructure of Tourists' Preferences: A Choice Experiment Analysis of Tourism Demand to Sardinia

29 Pages Posted: 13 Mar 2006

See all articles by Rinaldo Brau

Rinaldo Brau

Università di Cagliari - Department of Economics & Business; Universita di Cagliari - Centre for North South Economic Research (CRENOS)

Davide Cao

CRENoS

Date Written: February 2006

Abstract

This paper studies the preferences of tourists visiting the island of Sardinia (Italy), by means of a choice modelling approach. The focus is on some specific demand-enhancing effects which should confirm the feasibility of implementing sustainable tourism policies. Multinomial logit estimations reveal the strong negative effects resulting from the congestion of tourist attractions and the major transformation of coastal environments. On the other hand, recreational services and the proximity of accommodation to the beaches also seem to be important. The computation of willingness to pay measures and choice probabilities for hypothetical destinations illustrate how this kind of approach can provide useful information in determining decision processes by policy makers and development agencies.

Keywords: Tourism demand, Green preferences, Choice experiments, Stated preferences

JEL Classification: Q56, L83, C25

Suggested Citation

Brau, Rinaldo and Cao, Davide, Uncovering the Macrostructure of Tourists' Preferences: A Choice Experiment Analysis of Tourism Demand to Sardinia (February 2006). FEEM Working Paper No. 33.2006, Available at SSRN: https://ssrn.com/abstract=886716 or http://dx.doi.org/10.2139/ssrn.886716

Rinaldo Brau (Contact Author)

Università di Cagliari - Department of Economics & Business ( email )

V. S. Ignazio 17
Cagliari 09123, CA 09123
Italy
+39 070 6753315 (Phone)
+39 178 2243016 (Fax)

Universita di Cagliari - Centre for North South Economic Research (CRENOS) ( email )

V. S. Ignazio 78
Cagliari, 09124
ITALY

Davide Cao

CRENoS ( email )

V. S. Ignazio 78
Cagliari, 09124
ITALY

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