Shedding Tiers for a La Carte? An Economic Analysis of Cable TV Pricing
46 Pages Posted: 10 Mar 2006
Date Written: March 2, 2006
A new regulatory debate has sprung up around the pricing of TV networks on cable and satellite systems. Many argue that bundling networks on tiers, rather than selling channels individually, is anti-consumer and forces families to purchase programming they don't value and often find offensive. The Federal Communications Commission, after issuing sharply conflicting reports on the subject, is considering measures to enforce a la carte pricing. This paper explains the economics of multi-channel video distribution, showing that network cost conditions dictate reliance on bundling. Consumers do, in fact, purchase programs they find valuable, with operators effectively throwing in additional content for free. This outcome is dictated not by market power, as competitive entrants bundle just as aggressively as do incumbents, but by the underlying economic conditions: cable TV network are distributed to additional households at zero marginal cost. Restricting the basic tier from, say, 60 channels to just those, say, 20 channels a given subscriber prefers is actually more expensive than providing the large tier to all. The upshot is that the goal of reduced retail prices under a la carte is a chimera.
Keywords: economic regulation, cable television, bundling, rate controls
JEL Classification: D23, D85, L14, L82
Suggested Citation: Suggested Citation