Extending the Miles and Snow Strategic Framework: Strategic Types, Capabilities, Environmental Uncertainty, and Firm Performance

Strategic Management Journal, Vol. 26, No. 1, pp. 47-74, 2005

28 Pages Posted: 30 Mar 2006

See all articles by Wayne DeSarbo

Wayne DeSarbo

Pennsylvania State University - Smeal College of Business

Anthony Di Benedetto

Temple University

Michael Song

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Indrajit Jay Sinha

Temple University - Department of Marketing and Supply Chain Management

Abstract

The Miles and Snow strategic type framework is re-examined with respect to interrelationships with several theoretically relevant batteries of variables, including SBU strategic capabilities, environmental uncertainty, and performance. A newly developed constrained, multi-objective, classification methodology is modified to empirically derive an alternative quantitative typology using survey data obtained from 709 firms in three countries (China, Japan, United States). We compare the Miles and Snow typology to the classification empirically derived utilizing this combinatorial optimization clustering procedure. With respect to both variable battery associations and objective statistical criteria, we show that the empirically derived solution clearly dominates the traditional P-A-D-R typology of Miles and Snow. Implications and directions for future research are provided.

Suggested Citation

DeSarbo, Wayne and Di Benedetto, Anthony and Song, Michael and Sinha, Indrajit Jay, Extending the Miles and Snow Strategic Framework: Strategic Types, Capabilities, Environmental Uncertainty, and Firm Performance. Strategic Management Journal, Vol. 26, No. 1, pp. 47-74, 2005. Available at SSRN: https://ssrn.com/abstract=893944

Wayne DeSarbo

Pennsylvania State University - Smeal College of Business

University Park, PA 16802
United States

Michael Song

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing ( email )

318 Bloch School
5110 Cherry Street
Kansas City, MO 64110
United States
816-235-5841 (Phone)
(816)235-6529 (Fax)

HOME PAGE: http://www.entrepreneurship.bloch.umkc.edu/instituteoverview/song.asp

Indrajit Jay Sinha

Temple University - Department of Marketing and Supply Chain Management ( email )

Philadelphia, PA 19122
United States

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