The Relationship between Strategic Type and Firm Capabilities in Chinese Firms

International Marketing Review, Vol. 20, No. 5, pp. 514-533, November 2003

Posted: 4 Apr 2006

See all articles by Anthony Di Benedetto

Anthony Di Benedetto

Temple University

Michael Song

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Abstract

Proposes that firms of different Miles and Snow strategic types will have different bundles of firm-level capabilities; that is, certain capabilities will be more important to certain strategic types. Specifically, proposes that prospectors have greater relative inside-out capabilities and information technology capabilities, while defenders have greater relative outside-in capabilities and marketing capabilities. Empirically tests, and finds support for, the propositions using a data set of 245 Chinese firms, comprised mostly of state-owned enterprises. Understanding the Chinese business environment is of importance to businesses around the world as the Chinese economy undergoes rapid expansion and decentralization of strategic decision making to the level of the state-owned enterprise. As the central government takes on a lesser role in the management of enterprises, and Chinese enterprise managers become more responsible for their own strategic decision making, a clear understanding of the enterprise's specific capabilities and advantages is required in order to achieve sustained competitive advantage. Concludes by discussing managerial implications.

Suggested Citation

Di Benedetto, Anthony and Song, Michael, The Relationship between Strategic Type and Firm Capabilities in Chinese Firms. International Marketing Review, Vol. 20, No. 5, pp. 514-533, November 2003. Available at SSRN: https://ssrn.com/abstract=894258

Michael Song

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing ( email )

318 Bloch School
5110 Cherry Street
Kansas City, MO 64110
United States
816-235-5841 (Phone)
(816)235-6529 (Fax)

HOME PAGE: http://www.entrepreneurship.bloch.umkc.edu/instituteoverview/song.asp

Here is the Coronavirus
related research on SSRN

Paper statistics

Abstract Views
568
PlumX Metrics