International Technology Transfer: Model and Exploratory Study in the People's Republic of China

International Marketing Review, Vol. 20, No. 4, pp. 446-462, September 2003

Posted: 4 Apr 2006

See all articles by Anthony Di Benedetto

Anthony Di Benedetto

Temple University

Roger Calantone

Michigan State University

Chun Zhang

University of Vermont - School of Business Administration

Abstract

Adoption of foreign-developed technology by firms in developing nations will accelerate the speed by which they become globally competitive in new product development. In this study, we build and empirically test an extension of the technology acceptance model (TAM) - the "extended TAM" - applied to the study of international transfer of product technology. The extended TAM model derives from the TAM of Davis et al., extensively used in information technology applications. The extended TAM is built on the premise that a person's attitudes toward a behavior influence their intentions to perform that behavior, and behavioral intentions influence the actual performance of the behavior. In the extended TAM, perceived ease of use is operationalized as two independent variables, technological compatibility and ease of adoption, and anticipated benefits of adoption are operationalized in terms of technical and economic benefits to the adopting firm. These antecedents have direct and indirect effects on attitudes toward the adoption of foreign-developed technology by managers from developing countries, and on behavioral intentions to adopt such technology. We conduct an exploratory empirical test of the model using a convenience sample of respondents representing several industries in the People's Republic of China (PRC). Strong support is found for all hypotheses in the model. We conclude with research and managerial implications regarding international technology transfer and new product development.

Suggested Citation

Di Benedetto, Anthony and Calantone, Roger and Zhang, Chun, International Technology Transfer: Model and Exploratory Study in the People's Republic of China. International Marketing Review, Vol. 20, No. 4, pp. 446-462, September 2003. Available at SSRN: https://ssrn.com/abstract=894262

Roger Calantone

Michigan State University ( email )

Agriculture Hall
East Lansing, MI 48824-1122
United States

Chun Zhang

University of Vermont - School of Business Administration ( email )

Burlington, VT 05405
United States

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