Message and Source Factors, Market Uncertainty, and Extrafunctional Information Processing: Hypotheses and Empirical Evidence

IEEE Transactions on Engineering Management, Vol. 48, No. 2, pp. 223-238, May 2001

Posted: 4 Apr 2006

See all articles by Michael Song

Michael Song

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Jinhong Xie

University of Florida - Warrington College of Business Administration

Anthony Di Benedetto

Temple University

Abstract

This article examines how the perceived quality of extrafunctional information improves the innovation management process and contributes to success with innovations. Data collected from 420 Japanese managers and 270 U.S. managers are used to test hypotheses about the antecedents of satisfaction with extrafunctional information and the impacts on new product performance. The results demonstrate that the level of marketing and R&D managers' satisfaction with extrafunctional information is an important predictor of new product success and financial performance. The results also show that marketing and R&D managers differ significantly in their preferences and criteria for evaluating extrafunctional information. The empirical evidence suggests that the factors that increase R&D's satisfaction with market information are not necessarily the same as those that increase marketing's satisfaction with R&D information. Each functional area should recognize which message factors are most related to high satisfaction with received information, and emphasize these when sending such information. We also discovered moderating effects of market and technical uncertainty that should provide guidance for marketing and R&D managers on how to allocate their efforts in information transfer based on the external environment. The empirical findings also revealed some cross-cultural differences, as well as a few similarities, between U.S. and Japanese respondents.

Suggested Citation

Song, Michael and Xie, Jinhong and Di Benedetto, Anthony, Message and Source Factors, Market Uncertainty, and Extrafunctional Information Processing: Hypotheses and Empirical Evidence. IEEE Transactions on Engineering Management, Vol. 48, No. 2, pp. 223-238, May 2001. Available at SSRN: https://ssrn.com/abstract=894267

Michael Song

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing ( email )

318 Bloch School
5110 Cherry Street
Kansas City, MO 64110
United States
816-235-5841 (Phone)
(816)235-6529 (Fax)

HOME PAGE: http://www.entrepreneurship.bloch.umkc.edu/instituteoverview/song.asp

Jinhong Xie

University of Florida - Warrington College of Business Administration ( email )

209 Bryan Hall Campus Box 117155
Gainesville, FL 32611-7166
United States
352-392-0161 Ext. 1233 (Phone)
352-846-0457 (Fax)

HOME PAGE: http://bear.cba.ufl.edu/xie/Xie_DirectoryProfile.htm

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