Active Decisions and Pro-Social Behavior
26 Pages Posted: 11 Apr 2006
Date Written: June 11, 2007
In this paper, we propose a decision framework where people are individually asked to either actively consent to or dissent from some pro-social behavior. We hypothesize that confronting individuals with the choice of whether to engage in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences, while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blood donations. We find that this "active-decision" intervention substantially increases the actual donation behavior of people who had not fully formed preferences beforehand.
Keywords: active decision, pro-social behavior, field experiment, blood donation
JEL Classification: C93, D64, I18
Suggested Citation: Suggested Citation