Examining the Relationship between Degree of Innovation and New Product Success

Journal of Business Research, Vol. 30, No. 2, pp. 143-148, June 1994

Posted: 18 Apr 2006

Abstract

We report an empirical study of over 140 U.S. firms engaged in industrial product innovation. The relationship between the degree of innovation in these firms and the extent of success with new products in these firms is examined in the context of an integrative model of new product success. The model is tested using path analysis. The results indicate that factors in the industry environment, the aggressiveness of the strategic posture taken by the firm, and the organizational structure adopted by the firm are all more important precursors of product success than the degree of innovation. Several implications of the findings for managers of firms engaged in product development are presented.

Suggested Citation

Calantone, Roger and Di Benedetto, Anthony, Examining the Relationship between Degree of Innovation and New Product Success. Journal of Business Research, Vol. 30, No. 2, pp. 143-148, June 1994. Available at SSRN: https://ssrn.com/abstract=896084

Roger Calantone

Michigan State University ( email )

Agriculture Hall
East Lansing, MI 48824-1122
United States

Here is the Coronavirus
related research on SSRN

Paper statistics

Abstract Views
940
PlumX Metrics