What Makes Firms More Innovative? A Look at Organizational and Environmental Factors

Journal of Business and Industrial Marketing, Vol. 12, No. 6, pp. 400-416, November 1997

Posted: 18 Apr 2006

See all articles by Aysegul Ozsomer

Aysegul Ozsomer

Koc University - Marketing

Roger Calantone

Michigan State University

Anthony Di Benedetto

Temple University

Abstract

The determinants of innovativeness in a firm are often elusive and complex. A holistic investigation is presented where strategic posture, organizational structure, and environmental uncertainty and hostility are integrated into a model depicting how each construct contributes to firm innovativeness. The model is tested with a two stage approach that separates the structural model from the measurement model. Findings suggest that strategic posture is a major factor determining the innovativeness of firms while organization structure mediates the effects of strategic posture, uncertainty, and hostility.

Suggested Citation

Ozsomer, Aysegul and Calantone, Roger and Di Benedetto, Anthony, What Makes Firms More Innovative? A Look at Organizational and Environmental Factors. Journal of Business and Industrial Marketing, Vol. 12, No. 6, pp. 400-416, November 1997. Available at SSRN: https://ssrn.com/abstract=896100

Aysegul Ozsomer

Koc University - Marketing ( email )

Turkey

Roger Calantone

Michigan State University ( email )

Agriculture Hall
East Lansing, MI 48824-1122
United States

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