Strategies of Product and Process Innovation: A Loglinear Analysis

R&D Management, Vol. 18, No. 1, pp. 13-21, January 1988

Posted: 18 Apr 2006

See all articles by Roger Calantone

Roger Calantone

Michigan State University

Anthony Di Benedetto

Temple University

Martin Meloche

St. Joseph's University

Abstract

Utterback and Abernathy (1975) developed a dynamic innovation model to explain the patterns of product and process innovation and to show which types of innovation would be most strategically appropriate for firms with particular objectives. In this paper the relationships between type and/or source of innovation and a number of firm-characteristic variables are examined. Loglinear regression is employed to determine the extent of the postulated relationships in a set of actual industry data on product innovation. The loglinear model provided results which were highly consistent with predictions made on the basis of previous research into product and process innovation.

Suggested Citation

Calantone, Roger and Di Benedetto, Anthony and Meloche, Martin, Strategies of Product and Process Innovation: A Loglinear Analysis. R&D Management, Vol. 18, No. 1, pp. 13-21, January 1988. Available at SSRN: https://ssrn.com/abstract=896109

Roger Calantone

Michigan State University ( email )

Agriculture Hall
East Lansing, MI 48824-1122
United States

Martin Meloche

St. Joseph's University ( email )

5600 City Avenue,
Philadelphia, PA 19131
United States

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